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13 CONTENT MARKETING TIPS TO GROW YOUR TRAFFIC

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A question that worries many optimizers, content managers, and site owners: how to increase site traffic? The whole point lies in the content. Remember: no matter how cool you design the site, wrapping it in a beautiful wrapper, they still absorb candy, throwing out everything superfluous. In our case, sweetie is the content that “feeds” our entire site.

In this article, we’ll look at 13 practical content marketing tips to help you get and keep visitors to your site. 

Tip 1: Post “A vs B” Content

The main feature of such content is opposition.

  • “Dishwasher vs Hand Wash”
  • “Keto Diet vs Paleo Diet”
  • “Braces vs Aligners” 
  • ESP VS CRM

Pick any topic related to your niche.

This type of content is a way to drive MORE traffic to your site. 

Firstly, such keywords do not have much competition in SEO, so thanks to them you can quickly get to the TOP.

And secondly, people who are already looking for it are aware of the topic, so they are more “warm” and loyal.

Tip 2: Don’t Forget Social Profiles in Outreach Emails

If you have developed Email marketing, remember to add links to your social networks in letters under the signature. This is an easy way to get more replies and followers on your accounts. 

Links to social networks increase the number of responses by approximately 9%*

Tip 3: Revisit and rewrite old content

Check out the Animalz Revive service. With this tool, you will know which posts to work on first.

This tool uses your Google Analytics to find the pages with the biggest drop in traffic.

When you find that traffic on a page is dropping, you have two options:

  1. You can update and re-upload a post/article as if it were brand new.
  2. You can just make small changes and change the publication date.

Tip 4: Use the PBC Formula

Never write overly long introductions to your articles. It tires the reader. Consider that each of your articles is akin to a first date, when at first it is interesting, and then the constant chatter is tiring. 

Write all your articles using the simple formula P-preview, B-benefits, and C-call to action. That is, you need to first interest the reader, then reveal the benefits and call to action.

Always try to follow this simple structure and you will see how your texts become more “catchy”.

Tip 5: Post “Viral Articles”

After analyzing 912 million articles, Backlinko and BuzzSumo found that only about 1.3% of all articles generate up to 50% of all social media shares. 

There is no formula on how to create such viral articles because then everyone would do it, but when you publish these epic articles, you increase the likelihood that people will share your material.

Making a post like this takes a lot of effort. Therefore, writing “on your knees”, collecting pictures from Pinterest or Google, and then sitting in anticipation of a miracle will not work. Create your illustrations, write comprehensive material, take screenshots, process all the images, and optimize the page –  don’t be afraid to spend time creating really good quality content. After all, even with the naked eye, it will be clear that this article was made in order to simply be, or a lot of effort and money was really invested in it.

After writing, be sure to ask yourself the question: “Would I share this article on my profile?”.

Tip 6: Write about trends

Let’s face it, the most popular themes are mega competitive. (Some topics on the coronavirus are worth something). And while you are writing an article about something, there may be hundreds (or even thousands) of posts/articles on this topic on the Internet. 

And how to be?

Find top topics that have not yet begun to raise “hype”, and write articles about them. ExplodingTopics.com is suitable for this.

This tool lists topics that are growing fast in 29 different categories.

This way, you can pounce on these topics before they really take off. 

Tip 7: Make native social media content

The advice “Share content on social networks” has already exhausted itself. And it doesn’t work like that anymore.

Today, most social media algorithms (such as Facebook) hide posts that take users away from their platform.

While there is no way to get around this completely, there is one small loophole that really helps: post native content to your link.

For example, earlier you used a small introduction, the title of an article, and attached a link to this article on the site. 

Those posts didn’t get much exposure and were mostly hidden by Facebook.

Right now, you need to write at least some native content, which is in line with this post. This native content gives social media algorithms what they want (original content and engagement).

That is, you no longer just need to “throw” a link and write: “Read about how to choose a roofing material on our site”, but give some information and write engaging content that would make people want to share, along with a link to your site, of course.

Tip 8: Use “Locks”

If you need to develop email marketing as well, building up a customer base, then in some cases it will be relevant to put “locks” on some interesting articles. To read the entire version, the user will need to leave their mail. In general, this tool works well, but only if it is really interesting expert material. Read more

Tip 9: Include the keyword in the URL

URLs containing keywords are not just for on-page SEO. (Though they definitely help with that too).

As it turns out, including a keyword in your URL can increase your click-through rate by up to 45%.

Your URL doesn’t have to match 1:1 to the keyword, it can also be very close in meaning.

Tip 10: Write Long Headlines

Do you want your content to be shared more often? Try writing longer titles.

A study by BuzzSumo found that longer titles are strongly associated with higher levels of shares.

Indeed, when they began to measure the correspondence between the length of the title (in terms of the length of words and the number of characters) and the number of shares, the statistics surprised:  as it turned out, long titles generate on average 76% more clicks on the “Share” button compared to short titles.

Tip 11: Use “unused” keywords

Most keyword search tools have the same problem: they show the same set of keywords.

What if there was a way to find untapped keywords that your competitors haven’t found yet?

Here’s how to do it:

  1. go to Google Keyword Planner ;
  2. then click “Find new keywords”;
  3. and click on the “Specify Site” tab;
  4. In the appropriate field, enter a link to your site, post, or competitor’s site.

After that, the tool will crawl the page for keywords and will indicate keywords, most of which no one sees or notices. 

Tip 12: Use emotional headlines

The more “abstruse” your headline is, the lower its CTR will be. People are very emotional creatures, so we would recommend using a little emotional note in your headlines: “Explosive trends in digital 2020”, “How to build a dream home for a penny”, “Methods of promotion that you have not heard of” and so on. But don’t overdo it. The title should be engaging, not repulsive.

Tip 13: Write a compelling description

Looking ahead, no, Google doesn’t use the description meta tag to understand the content of your page.

But this is what users do before they click on your site. Read more stories

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