Logos are the ultimate identification for any brand, as a consumer’s first contact with your brand happens through the logo. It can be said that logos are the face of brands, and a good logo can bring changes in leaps and bounds. An attractive logo would not only grab attention but can create a steady follower base just for the aesthetics of it. There are many instances that consumers like a brand only because of their logo, which brings forward the impact a logo can have. For a logo designer Los Angeles, creating a good logo should be trustable by consumers and also stand the test of time like other household names.
What are the principles for a good logo designer in Los Angeles?
Although a logo can be anything from a sign, a picture, a word, or a combination of both, however, not anything can be a great logo. A logo should highlight the brand’s legacy and specialty to stand out. Arranging words and pictures in a meaningful way can create a certain impact that no other can replicate. For a custom logo design agency, the primary goal is to create a simple, foreseeing design that is yet sophisticated. These are some of the principles a logo design agency must follow to avoid confusion and poor logo construction.
What are the things logo designers in Los Angeles should look up to?
The design must be simple and just enough to be recognized. A logo can grab eyeballs only when it is instantly recognizable. The Mercedes Benz logo is a great example of a simple design, three needles within a circle, making it instantly recognizable. Another good example is the Starbucks logo, where the unique color combination is enough to recognize the brand.
For any Los Angeles logo design agency, another primary criterion for a logo to meet is to be memorable. Simple geometric shapes and alphabets tend to fit this very well, with Mercedes and Audi, the two automobile companies being great examples of that. The four adjoining circles of the Audi logo are hard to forget, making it iconic.
Logos are created once and for all, so, it’s better to focus on the design that would stay relevant even after a long time. Creating a logo like that is tricky, as new things and concepts are constantly being brought up. Many brands could not keep up because their logo was outdated and hampering business, and they had to change it with something modern. However, it is possible to create everlasting designs if you forget about trends. The London Underground logo has been there for about a hundred years, yet it is one of the most iconic designs out there and is still recognized as unique.
Another important aspect of logo designing is responsibility. Any logo needs to show some responsibility to build a reputation for the brand. Such logos play a key role in gathering the consumer’s trust, and that benefits the brand in the long term. For example, letters, fonts, and usage of imagery can really uplift the values of the brand and make them look appropriate. A hospital or a certain healthcare company should not use colorful fonts and cursive fonts, while a playschool can definitely use them to be attractive to kids. The logo should directly highlight what the brand is all about.
Which things should one not do while designing a logo?
There are many instances where brands have opted for logos that do not quite go with the overview of the companies. Even reputed brands have suffered from bad logo designs and opted to change them. Consumers tend to lose interest if the logo is too complicated to understand, or hard to remember. Here are the things one should not do while designing a logo.
One of the first things people notice about logos is how simple it is to read. Too much detail in a small space can make reading the contents of the logo difficult and lose interest. A complicated image as a logo does not fend very well. Fonts and images crammed into a small space can also act on the brand’s reputation in a negative way. It is best to avoid overcrowded logos.
Replacing a text with imagery is also a thing to avoid. It is good to use either text, image, or both, but replacing can devalue a logo. Although there are instances of using an image without using text, imagery referred to as text may not convey the message of the logo. Further, images are subjected to various perceptions and may be misread. Few things can be worse than a misspelled logo. A misspelled logo is not a logo at all.
A logo not only highlights the brand’s name and legacy but can also be used to spread a social message about the company. In that matter, the logo should comply with societal standards and values while also avoiding controversy and misunderstanding. If the content of the logo, such as an image or text, indicates double meanings or attracts misappropriation, that can be bad news for the brand.
In the end, there are many creative ways to put the message of your brand in a logo, but very few get qualified to represent it. Out of all the things logo designers Los Angeles need to take care of, simplicity and effectiveness come at the top.